Advertising with the CMA

The Canadian Museums Association (CMA) is a national network that, for close to 75 years, has been offering leadership for, advocating on behalf of and creating meaningful connections among Canadian museums and professionals in the sector in order to help increase the value of museums to Canadian society. Museums, large and small, play an increasingly important role in our society. In this increasingly divisive world, they are uniquely positioned to unite us and defend our common good. Our ultimate goal is to ensure museums are valued public institutions that inspire understanding and encourage solutions for a better world. 

An exclusive audience 

The CMA’s products reach a wide variety of museum professionals and decision makers in the field including museum CEOs, senior and associate directors, curators, collection managers, conservators, program administrators, exhibition designers, bookstore and retail store managers, educators, security and information directors, and independent museum consultants and museum volunteers. The CMA’s audience also includes policy makers and government officials in the culture and heritage space.  

 

Why advertise with the CMA? 

Advertising with the CMA can be a great way to target products and services to those who make the decisions in the Canadian museum and heritage industry. Advertising with the CMA is also an excellent way to support the CMA and the work we do on behalf of the Canadian museum sector and for the benefit of the greater public.  

 

Below is detailed information on advertising with the CMA. You can download a PDF or keep scrolling. 

Download our Rate Card

Download the CMA's advertising contract


Advertising opportunities 

Advertising rates 

Technical requirements and key dates 

Muse magazine (print) advertising rates and key dates 

Placement policy

Contact

Advertising opportunities 

Muse magazine (print) 

Muse magazine is the CMA’s flagship magazine. In publication since 1983, Muse is a popular, bilingual resource for professionals and considered essential reading in the cultural and heritage sectors.  

Museum quality articles and design mean that your brand will be in great company in its pages. Advertising in Muse is the best way to reach dedicated museum and heritage decision makers.   

Quick facts: 

  • Muse is published seasonally, four times per year. 
  • Print readership is an estimated 4,200 readers per issue, and growing 

 

Muse magazine (online) 

Muse magazine is also available to CMA members and magazine subscribers via the Member Portal on the CMA website, for those who prefer to read the magazine online or return to its content at a later date. Advertising in Muse online is a great way to maximize the benefit of your in-magazine ad as well as connect viewers directly to your business through linked ads. 

Quick facts: 

  • Muse online has recently undergone a refresh, making it the perfect complement to your quality business. 
  • Online advertising will add an additional 200-300 additional viewers to your message, keeping you top of mind. 

 

CMA website 

The CMA’s website is a key resource for wide variety of stakeholders, who visit the site regularly for information and updates on the museum sector. The CMA’s website offers advertising on its newly refreshed home page, where you can show your commitment to the museum sector.  

Quick facts: 

  • The CMA website receives an estimated 1.1 million visits per year.  
  • The website was refreshed in 2020 in order to make it more user friendly and helpful.  

 

CMA e-news bulletin 

CMA news is a bilingual must-read e-news bulletin which is distributed electronically to our most engaged CMA members across the country. CMA news offers updates and key information for all Canadian museum sector professionals, in either English and French.   

Quick facts:  

  • CMA news has nearly 1,700 regular recipients, 
  • High open rate (more than 30% on average) 

 

CMA clippings service 

CMA clippings service is an exclusive museum-related news service provided to interested CMA members, on a daily basis. The press clippings highlight key developments in the sector as reported by mainstream and specialized media.   

Quick facts:  

  • CMA clippings service has just over 1,000 regular recipients. 
  • High open rate (more than 30% on average)

Advertising rates

CMA product  

Audience details  

Price  

Muse magazine (print)  

Opportunity for ¼, ½ and full-page ads and spread  

4,200 per issue  

From $495 per issue  

See Muse magazine (print) advertising rates and key dates   below for detailed breakdown.  

Muse magazine (online)  

Sidebar ad on select articles  

200 – 300 unique page views per issue  

$250 per issue  

CMA website  

Black and white logo placement 

1.1 million visits annually  

$250 per month  

CMA e-news bulletin  

In-line advertisement in an edition of CMA News  

1,700 regular recipients  

30% average open rate  

$300 per month  

(maximum four advertisers per issue)  

 

CMA clippings service  

Brought to you by acknowledgement under header with clickable logo   

1,000 regular recipients  

30% average open rate  

$250 per month  



Technical requirements and key dates 

Product  

Format and file types  

Dimensions  

Materials deadline  

Muse magazine (print)  

Acceptable photo formats are: EPS, TIF, JPEG. Please ensure all images have a minimum resolution of 300 ppi /dpi at full size and are in CMYK (not RGB) mode.  

From ¼ page and up   

See Muse magazine (print) advertising rates and key dates below for detailed breakdown.  

 

Muse magazine (online)  

Advertisement, colour or black and white. Accepted file types: jpg, png. RGB mode.  

600 x 600 pixels  

10 working days before the month in which the logo is to appear  

CMA website  

Company logo only, no ads.  

Accepted file types: jpg, png, eps. Black and white only.  

 

Maximum 200 pixels Minimum 75 pixels  

10 working days before the month in which the logo is to appear  

CMA e-news bulletin  

Advertisement, colour or black and white. Accepted file types: jpg, png. RGB mode.  

300 x 250 pixels (horizontal)  

10 working days before the month in which the ad is to appear  

CMA clippings service  

Brought to you by  acknowledgement under header with clickable logo, colour or black and white. Accepted file types: jpg, png, eps. RGB mode.  

Max 100 pixels  

10 working days before the month in which the ad is to appear  



Muse magazine (print) advertising rates and key dates

Size/Location  

Rate - 1 issue  

Rate - 4 issues (per issue)  

Width (in.)  

Height  (in.)  

Outside back  

$1,685  

$1,435  

8 ¾ (w/bleed)  

7 ( no bleed)  

11 ½ (w/bleed)  

10 ( no bleed)  

Inside front  

$1,585  

$1,350  

Inside back  

$1,485  

$1,265  

Full page  

$1,080  

$920  

2 pg  spread  

$2,000  

$1,700  

16 ½   

11  

 page  

$950  

$810  

 

10  

½ page  

$675  

$575  

7  

 

 page  

$550  

$470  

 

 

¼ page  

$495  

$420  

 

 


Placement policy 

Acceptance of any advertisement is at the sole discretion of the publisher. All copy and graphics are subject to the publisher’s approval and the Canadian Museums Association reserves the right to decline advertising not in keeping with its standards. Placement, unless expressly agreed upon in the contract, is at the discretion of the publisher. 
 

Contact 

For more information on advertising with the CMA, contact: 
Rebecca MacKenzie, Communications Manager 
 
For all questions related to technical requirements, contact: 
Linda McConnell, Senior Communications Officer 
 
For questions related to billing, contact: 
Karen Flinn, Finance