Advertising with the CMA
The Canadian Museums Association (CMA) is a national network that, for close to 75 years, has been offering leadership for, advocating on behalf of and creating meaningful connections among Canadian museums and professionals in the sector in order to help increase the value of museums to Canadian society. Museums, large and small, play an increasingly important role in our society. In this increasingly divisive world, they are uniquely positioned to unite us and defend our common good. Our ultimate goal is to ensure museums are valued public institutions that inspire understanding and encourage solutions for a better world.
An exclusive audience
The CMA’s products reach a wide variety of museum professionals and decision makers in the field including museum CEOs, senior and associate directors, curators, collection managers, conservators, program administrators, exhibition designers, bookstore and retail store managers, educators, security and information directors, and independent museum consultants and museum volunteers. The CMA’s audience also includes policy makers and government officials in the culture and heritage space.
Why advertise with the CMA?
Advertising with the CMA can be a great way to target products and services to those who make the decisions in the Canadian museum and heritage industry. Advertising with the CMA is also an excellent way to support the CMA and the work we do on behalf of the Canadian museum sector and for the benefit of the greater public.
Below is detailed information on advertising with the CMA. You can download a PDF or keep scrolling.
Download the CMA's advertising contract
Advertising opportunities
Advertising rates
Technical requirements and key dates
Muse magazine (print) advertising rates and key dates
Placement policy
Contact
Advertising opportunities
Muse magazine (print)
Muse magazine is the CMA’s flagship magazine. In publication since 1983, Muse is a popular, bilingual resource for professionals and considered essential reading in the cultural and heritage sectors.
Museum quality articles and design mean that your brand will be in great company in its pages. Advertising in Muse is the best way to reach dedicated museum and heritage decision makers.
Quick facts:
- Muse is published seasonally, four times per year.
- Print readership is an estimated 4,200 readers per issue, and growing
Muse magazine (online)
Muse magazine is also available to CMA members and magazine subscribers via the Member Portal on the CMA website, for those who prefer to read the magazine online or return to its content at a later date. Advertising in Muse online is a great way to maximize the benefit of your in-magazine ad as well as connect viewers directly to your business through linked ads.
Quick facts:
- Muse online has recently undergone a refresh, making it the perfect complement to your quality business.
- Online advertising will add an additional 200-300 additional viewers to your message, keeping you top of mind.
CMA website
The CMA’s website is a key resource for wide variety of stakeholders, who visit the site regularly for information and updates on the museum sector. The CMA’s website offers advertising on its newly refreshed home page, where you can show your commitment to the museum sector.
Quick facts:
- The CMA website receives an estimated 1.1 million visits per year.
- The website was refreshed in 2020 in order to make it more user friendly and helpful.
CMA e-news bulletin
CMA news is a bilingual must-read e-news bulletin which is distributed electronically to our most engaged CMA members across the country. CMA news offers updates and key information for all Canadian museum sector professionals, in either English and French.
Quick facts:
- CMA news has nearly 1,700 regular recipients,
- High open rate (more than 30% on average)
CMA clippings service
CMA clippings service is an exclusive museum-related news service provided to interested CMA members, on a daily basis. The press clippings highlight key developments in the sector as reported by mainstream and specialized media.
Quick facts:
- CMA clippings service has just over 1,000 regular recipients.
- High open rate (more than 30% on average)
Advertising rates
|
CMA product |
Audience details |
Price |
|
Muse magazine (print) Opportunity for ¼, ½ and full-page ads and spread |
4,200 per issue |
From $495 per issue See Muse magazine (print) advertising rates and key dates below for detailed breakdown. |
|
Muse magazine (online) Sidebar ad on select articles |
200 – 300 unique page views per issue |
$250 per issue |
|
CMA website Black and white logo placement |
1.1 million visits annually |
$250 per month |
|
CMA e-news bulletin In-line advertisement in an edition of CMA News |
1,700 regular recipients 30% average open rate |
$300 per month (maximum four advertisers per issue)
|
|
CMA clippings service Brought to you by acknowledgement under header with clickable logo |
1,000 regular recipients 30% average open rate |
$250 per month |
Technical requirements and key dates
|
Product |
Format and file types |
Dimensions |
Materials deadline |
|
Muse magazine (print) |
Acceptable photo formats are: EPS, TIF, JPEG. Please ensure all images have a minimum resolution of 300 ppi /dpi at full size and are in CMYK (not RGB) mode. |
From ¼ page and up |
See Muse magazine (print) advertising rates and key dates below for detailed breakdown.
|
|
Muse magazine (online) |
Advertisement, colour or black and white. Accepted file types: jpg, png. RGB mode. |
600 x 600 pixels |
10 working days before the month in which the logo is to appear |
|
CMA website |
Company logo only, no ads. Accepted file types: jpg, png, eps. Black and white only.
|
Maximum 200 pixels Minimum 75 pixels |
10 working days before the month in which the logo is to appear |
|
CMA e-news bulletin |
Advertisement, colour or black and white. Accepted file types: jpg, png. RGB mode. |
300 x 250 pixels (horizontal) |
10 working days before the month in which the ad is to appear |
|
CMA clippings service |
Brought to you by acknowledgement under header with clickable logo, colour or black and white. Accepted file types: jpg, png, eps. RGB mode. |
Max 100 pixels |
10 working days before the month in which the ad is to appear |
Muse magazine (print) advertising rates and key dates
|
Size/Location |
Rate - 1 issue |
Rate - 4 issues (per issue) |
Width (in.) |
Height (in.) |
|
Outside back |
$1,685 |
$1,435 |
8 ¾ (w/bleed) 7 ( no bleed) |
11 ½ (w/bleed) 10 ( no bleed) |
|
Inside front |
$1,585 |
$1,350 |
||
|
Inside back |
$1,485 |
$1,265 |
||
|
Full page |
$1,080 |
$920 |
||
|
2 pg spread |
$2,000 |
$1,700 |
16 ½ |
11 |
|
⅔ page |
$950 |
$810 |
4 ⅝ |
10 |
|
½ page |
$675 |
$575 |
7 |
4 ⅞ |
|
⅓ page |
$550 |
$470 |
4 ⅝ |
4 ⅞ |
|
¼ page |
$495 |
$420 |
3 ⅜ |
4 ⅞ |
Placement policy
Contact
communications@museums.ca