GLAM study top tips
Designed to support and amplify the launch of the GLAM report, here are some ideas on how to share the results with stakeholders.
- Share #GLAMFacts on social media
Amplify the GLAM report results within your local network. Using the social content included in this toolkit, share GLAM results on your social media pages. The toolkit contains visuals, text for your posts and a link to a landing page where interested audiences can learn more and read the full report. Your regular posting and consistency in messaging will help reinforce the findings And remember to use the #GLAMFacts hashtag! If possible, consider tagging your local MP (You can locate your local MP here: https://www.ourcommons.ca/members/en).
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Infographics and social posts - Speaking opportunities
Consider exploring relevant industry events across the sectors (e.g. Ontario Library Association Super Conference, Conference of the Association of Canadian Archivists, etc.) that are looking for speakers and apply to present on the topic of the value of the GLAM sector. This will help further amplify the results of the report to a wider audience of stakeholders.
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Presentation package - Presenting study findings to staff and your board
Consider your staff and board members as ambassadors. If you haven’t already, it would be worth organizing a virtual meeting with these groups to share the findings of the report. The benefit of sharing with your internal audiences is to help educate them on the report findings and they may wish to help by sharing through their personal social media accounts and via their networks.
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Presentation package
Fact sheet - Place infographics at your GLAM’s entrance
Print large scale versions of the sector specific infographics included in this toolkit and consider placing them on an easel at the entrance or high-traffic areas of GLAMs. Having a highly visual representation of the report findings in an easily digestible format will help to further educate your visitors about the sector.
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Infographics and social posts - Host a webinar
To further promote the GLAM study, record a webinar that features the findings from different perspectives. Select a theme for each video, post it on YouTube (don’t forget the hashtag!) and make available through your website so that it can continue to be a reference point and accessible across the network. It could also include a Live Webinar where industry leaders are interviewed, and a Q&A takes place at the end. The videos should be limited to 2 minutes and can be recorded on your laptop.
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Key messages
Presentation package - Add GLAM to your website
Based on the key messages included in this toolkit, we recommend creating a landing page on your website linking to the GLAM study homepage, where a report PDF can be downloaded in full, along with the infographic, social shareables and other assets. Tell your audience why GLAMs matter with compelling statements that lead readers to click and download the full document.
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Fact sheet
Key messages
Infographics and social posts - Targeted outreach with local leaders
Set up meetings with key Members of Parliament (MPs) and Senators from your region or with whom you have a connection to let them know about the value of GLAMs. This can be facilitated as one-on-one meetings or through regional/all-party caucuses, either virtually or in-person. In your area, we also recommend reaching out to your local MP and setting up a meeting or call to discuss the report using the key messages provided and sharing the one-page leave behind included in this toolkit.
How to reach out:- Call your local Member of Parliament and set up a call or meeting.
You can local your local MP here: https://www.ourcommons.ca/members/en - Print off and bring the GLAM one-pager or share via email attached to your request.
- Remember to take a picture after your meeting and post on social media, tag your local MP on Facebook or Twitter.
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Fact sheet
Key messages - Call your local Member of Parliament and set up a call or meeting.
- Use the toolkit fact sheet when fundraising
The toolkit fact sheet is handy document to help you make a solid case for support from donors, funders, sponsors. Get familiar with its contents and use it when you’re meeting with potential funders and donors. The findings show why investing in GLAMs makes a lot of sense, so leverage this information with those audiences.
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Fact sheet
Key messages - Show and tell videos
Produce short, simple videos that showcase GLAMs across Canada, with key individuals telling your audience why GLAMs matter, and highlighting 1-2 key data points from the report. This experience will bring the data to life and feature a diversity of voices from across Canada. Produce 30-60 second clips, select a key message to highlight and show in action.
Feature employees from GLAMs across Canada or you can give a young student or volunteer or local influencer exclusive access to explore their favorite section of your GLAM. Provide each individual with #GLAMFacts and consider voices that represent the key pillars of the report: Education, Research, Artistic Creation and Communities. An example script could be something like this: “Hi, I’m [insert name and title] and I believe galleries, libraries, archives, and museums play a vital role in Canadian society. Did you know [insert #GLAMFacts]? With over 150-million visits to GLAMs every year in Canada it’s clear we need to ensure they’re adequately funded and supported to ensure their financial health and community viability for years to come. For more information on the value of GLAMs please visit https://bit.ly/GLAMs." Share your videos on relevant social media channels and use the #GLAMfacts hashtag.
Never made a social video? Here are some smartphone video instructions.
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Key messages - Media relations
Does your organization ever get calls from the media? Do you know the reporters in your community? Do you ever reach out to the media, either by phone or via a letter to the editor or op-ed, to share your views on an issue related to the sector or your specific institution? In any of these situations, use the concrete findings of the study to bolster your argument. When an opportunity arises, reach out to them about the importance of your GLAM and include the Fact Sheet included in this toolkit.
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Key messages - Include GLAM facts in your funding applications
When applying for funding, use GLAM facts as a way of demonstrating the value of your institution. Augmenting the value of your application, including GLAM Study facts will also spread the word on the value of GLAMs with individuals working in key funding positions and on important assessment juries.
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Key messages
Fact sheet - Leverage existing awareness events
Try using relevant sector awareness days, weeks and months as a hook to make an extra push – for meetings, media activities, social media outreach, etc. ICOM International Museum Day and MuseumWeek are both in May, International Archives Day and Week occur in June, and Canadian Library Month is October.
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Infographics and social posts
Key messages
Fact sheet